After being in the market for more than a decade, TransFair today has in excess of 6,000 FT products available in 105 product categories including wine, fruit, chocolate, rice, flowers and garments. To San Francisco Chronicle Paul Rice, TransFair USA’s founder and CEO told he was inspired by the success of FT coffee in Europe and decided to organize a co-op of small coffee farmers in Nicaragua several years ago.

Rice informed during the inception, his co-op could gather the trust of just 24 “brave souls” who each gave it 10 bags of coffee on consignment. It sold for $1.26 per pound, and $1 went to the farmers, who were used to receiving only 10 cents per pound. His co-op comprises of about 3000 farmers today.

Jean-Francois Daniel, co-founder of the 2-year-old Fair Trade Spirits Company based in Paris who has similar background and experience like that of Rice said his distillery made Fair Vodka from quinoa, a grain grown by an association of 1,200 small, TransFair-certified farmers in the Bolivian Highlands. He claimed the daily wage for a non- FT quinoa farmer in Bolivia was $1 per day, but the FT quinoa farmers which his company worked with earned $2.80 per day.

Currently, the vodka is available at some stores and restaurants in California. Amanda Womack the general manager of Cask, the first San Francisco retailer to sell Fair Vodka acknowledged even at $35 per bottle, Fair was one of the less-expensive vodkas Cask sold through its store and website.

According to TransFair, the offering of spirits will not be confined to vodka but also will be coming out with berry and coffee liqueur and rum as well. Fair Goji, a goji berry liqueur made with FT sugar from the African nation of Malawi and Fair Café, a coffee liqueur made with FT coffee from Mexico are likely to hit the markets soon for consumers to give spiritual contribution to FT programs.

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Chavez during a political rally on Saturday apprised that the leaders would meet on Monday in Caracas to further shape an extraordinary project” on a currency that will “break the dependency on the dollar, its economic and financial colonialism.

The currency called Sucre was named after Jose Antonio de Sucre who fought for independence from Spain alongside the Venezuelan hero Simon Bolivar in the early 19th century. The currency is expected to initially function as an electronic instrument before it is made to a paper format.

The Sucre is likely to be in circulation as the ECU, which was a forerunner to the euro. Then, the ECU was operational as an account unit managing the stable exchange rates between member states before the national currencies were assimilated to the euro.

Since the signing of MOU on the Latin American currency last year, Chavez has repeatedly urged his member states to cut down foreign reserves in the form of the US dollars. Most South American countries stored their reserves in the US dollars, and for the past several years the socialist states of the region wanted to detach them from the US domination in regional trade. The growing influence of China in the region has also compels the left countries seeking new ways to store cash.

The ALBA comprises of Venezuela, Bolivia, Cuba, Ecuador, Nicaragua, Honduras, Dominica, Saint Vincent and the Grenadines, and Antigua and Barbuda. The ALBA was founded in 2004 by Venezuela and Cuba as a counterweight to the Free Trade Area of the Americas that the US and some Latin American nations were proposing at the time.

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