Although the utterances by the US Secretary of State Hillary Clinton and the Cuban National Assembly President Ricardo Alarcon stand in the way of improving ties between both countries diplomatic developments in the region is likely to override those differences. Clinton told last month that Fidel Castro and his brother President Raul Castro “do not want to see an end to the embargo and do not want to see normalization with the United States, because they would then lose all their excuses for what hasn’t happened in Cuba in the last 50 years.” In retaliation, Alarcon challenged her to lift the embargo even for a year to see whether it was in his country’s interest or hers.

When President Barack Obama assumed office last year he called for better ties with Cuba if Castro executed democratic reforms and improved human rights status, an US policy widely criticized over its double standards in dealing with China and Saudi Arabia at the same time. However, the recent election in Cuba which saw almost 95 percent of the electorate exercising their franchise, technically helps Obama to put in effect one of his poll promises.

The legislation approved by the House does not lift the overall embargo, but prohibits advance payment for agricultural sales to Cuba. Likewise, this week’s election in which Cubans was able to choose between more than one candidate also cannot be termed as a major electoral reform as it does not interfere with the top leadership of the country.

The US rice sales to Cuba declined every year after the Bush administration’s cash-in-advance rules were imposed in 2005. The new provision if ratified is expected to make the US rice and other agro-commodities once again attractive to Cuba. The US Chamber of Commerce estimates the embargo costs the country about $1.2bn a year in lost business.

All trade with Cuba, with the exception of US exports of agricultural products and some essential medicines, has been prohibited since 1962. Under George W Bush, the Cuban-Americans were eligible to travel to Cuba only once every three years and were limited to sending only $300 to relatives every three months. On the contrary, the Obama administration relaxed travel and remittances restrictions that allowed Americans with relatives in Cuba to travel there more frequently with longer stay duration and to send as much money as they want to any Cuban who is not a senior government or Communist party official.

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The president of the Washington Apple Commission (WAC) Todd Fryhover said Iraq and Iran could be future expansion points for the otherwise stable but highly competitive Middle East market for Washington apples. Likewise, he informed apple exports to China and India from Washington were likely to double as these countries had large populations with increasing purchasing power.

The WAC identifies that direct access to these markets are key to increase sales. Washington shipped 1.9mn boxes of apples into Hong Kong and China in the 2008-09 sales season and that could double if “we had full varietal access,” Fryhover said. Under the prevailing agreements, Washington can export Red and Golden Delicious apples directly into China, but Gala, Granny Smith and any other varieties are not allowed. And these varieties reach China through the grey market route of Hong Kong.

According to the WAC figures, India’s appetite in the last five years increased significantly to 1.75mn boxes of Washington apples in the 2008-09 sales season. Higher buying power and lower quality of domestically sourced apples were the major factors cited as the reasons for tremendous acceptance of Washington apples in India despite very high customs duty.

Fryhover said Iraq already receives some Washington apples through Dubai, re-exporting centre of the UAE and Kuwait, but Iran did not have any such source. Iran being the second largest populated country of the Middle East after Egypt, which has two to three times more buying power than the Egyptians hold potential provided the Washington apples get direct access. Similarly, the changing trends in Iraq also will be explored through its efforts in the Middle East.

Last July, the WAC has tied up with the Arab Marketing Financing International (AMFI) to boost its presence in the Middle East. The AMFI, a Beirut-based company, with promotional representatives in Dubai, Saudi Arabia and Egypt, takes up the responsibility of marketing of the apples through retail displays and consumer awareness about the Washington variety.

Currently, Dubai is the re-exporting portal for Washington apples into Saudi Arabia, Kuwait, Sudan, Qatar, Oman, Yemen and Jordan. And about 1.8mn boxes of Washington apples were sold to Dubai in the 2008-09 sales season.

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